Who We Are
We are beer lovers. Full stop.
Whether you’ve chosen to give up alcohol completely, or just for a moment, you should never give up the full flavor and drinking experience you’ve come to enjoy.
This is why we started Virtue Signal. Our beers are for hopheads, craft beer crazies, and discerning palate disciples everywhere who are tired of watery, skunky, mediocre, lackluster, and uninspired taste in non-alcoholic beer.
If we do say so ourselves, our beer is damn good. We went to great lengths to brew not just the best N.A. beer, but some of the best-tasting beers period — whether they have alcohol or not.
It’s our mission to craft big, sinfully indulgent beers that satisfy the most discerning drinkers. Every sip will challenge your perception of the possible, as we continue to rewrite the rules just to break them some more.
It’s also our mission to bring big, sinfully indulgent fun to N.A. We’re not here to spout boring marketing B.S. about living your best life alcohol-free in some unrealistic and unattainable fake beautiful people lifestyle. We may have removed the alcohol, but we’ve replaced it with considerable attitude.
This is N.A. like you never dreamed possible.
Our Process
We are out to brew the best N.A. beer, period.
Not just the best-tasting, but the best-drinking, honest-to-goodness craft beer experience, just without the alcohol.
Many N.A. beers are brewed like regular beer and then stripped of alcohol, which also often strips out flavor and aroma.
We were determined to find a better way.
In fact, we started out the traditional way, but then we scrapped the whole thing and started over because the flavor didn’t meet our high standards. Yes, we are that picky, and some may say neurotic, about taste.
[If this were the Hollywood movie version of our story, this is where our brewmaster would come running in slow motion, beard and flannel flapping in the wind, yelling “GREAT SCOTT!”]
It was almost like that, just without the running.
Our brewmaster used a secret blend of art, science, technology, pixie dust, and mad ninja brewing skills to develop a purpose-driven recipe and a specialized fermentation process designed to be non-alcoholic from the start, allowing the full craft flavor to shine through.
No stripping. No mimicking. Just genuine craft N.A. beer.
You get all the aroma, body, mouth feel, character, and satisfying drinking experience of a traditional craft beer, except for the alcohol, of course.
[This is where our brewmaster walks away in slow motion with his fist defiantly raised high.]
Freeze frame. Cue the end credits.
The Name
Sometimes a word becomes more than its definition.
Take “Non-Alcoholic.” It’s become loaded with stigmas and stereotypes. You know the ones. We don’t need to list them (plus, HR gets twitchy over that kind of language).
We started Virtue Signal Brewing Co. to change the conversation around N.A. beer. To prove you can brew a craft N.A. beer so good it might outshine the alcoholic version. And to prove you can drink one without sacrificing sinfully indulgent fun, flavor, or attitude.
The name Virtue Signal is no accident. It’s a pushback:
- Against N.A. beers that compromise on taste for health trends
- Against brands that try to disguise that they are non-alcoholic and blend in with “real” beers
- Against the idea you need an excuse for your drink of choice
The virtue we’re signaling? Never compromise on taste. Never try to fit in. Never apologize.
Our signal is simple:
NEVER HIDE YOUR GOOD TASTE.
