Who We Are
We are beer lovers. Full stop.
Whether you’ve chosen to give up alcohol completely, or just for a moment, you should never give up the full flavor and drinking experience you’ve come to enjoy.
This is why we started Virtue Signal. Our beers are for hopheads, craft beer crazies, and discerning palate disciples everywhere who are tired of watery, skunky, mediocre, lackluster, and uninspired taste in non-alcoholic beer.
If we do say so ourselves, our beer is damn good. We went to great lengths to brew not just the best N.A. beer, but some of the best-tasting beers period — whether they have alcohol or not.
It’s our mission to craft big, sinfully indulgent beers that satisfy the most discerning drinkers. Every sip will challenge your perception of the possible, as we continue to rewrite the rules just to break them some more.
It’s also our mission to bring big, sinfully indulgent fun to N.A. We’re not here to spout boring marketing B.S. about living your best life alcohol-free in some unrealistic and unattainable fake beautiful people lifestyle. We may have removed the alcohol, but we’ve replaced it with considerable attitude.
This is N.A. like you never dreamed possible.
Our Process
Our ingredients and brewing process are not cheap.
We told our head of finance from the beginning to buckle up, because we will never compromise on flavor.
We start by brewing actual, real, honest-to-goodness beer. We use the best ingredients we can find and the same brewing process to make a fully-fermented, full-flavored alcoholic beer. Then we combine a secret mix of art, science, technology, pixie dust, and mad ninja brewing skills to gently remove the alcohol while preserving the flavor. (Not to get all technical, but it involves capturing evaporated aroma and flavor compounds and incorporating them back into the beer. Just trust us, our brewers have skills.)
In the end, our carefully crafted recipes and brewing process result in world-class
craft beer that just might make you forget they are non-alcoholic.
Well, everyone except for our finance guy.
The Name
Sometimes words take on meanings that go well beyond their literal definition.
Case in point: “Non-Alcoholic.” A simple factual description became a term in beer and beyond that is loaded with stigmas and stereotypes about those who drank them. If you’re here, we’re sure you are very familiar with them. We don’t need to list them. Plus, HR gets nervous when we use that kind of language.
We started Virtue Signal Brewing Company to change the conversation around N.A. beer. From the beer itself — to prove to people you could make a craft beer that might be even better than the alcohol version — to the judgments made about the people who choose to enjoy them — to prove you can drink an N.A. beer and still have a sinfully indulgent good time.
Virtue Signal embodies this creative tension between good and evil. Between perception and reality. We’re here to change the conversation and back up the talk. This is not about empty, self-aggrandizing proclamations designed to make us appear better than you. Our “signal” is thought-provoking words, bold actions, and a healthy dose of irreverent attitude.
Unless you choose to continue spreading the outdated stigmas and stereotypes of N.A. Then we’ll proudly proclaim:
“We drink Virtue Signal because we’re better than you.”
